The 9-Inch Diet
Posted 08-27-2008 at 09:02 AM by jason1
Early next year, ad men Alex Bogusky and Chuck Porter will release The 9-inch Diet.
The premise of the book is: by using a 9-inch plate at every meal, caloric intake can be decreased by 30-35 percent.
There isn't too much more information around regarding the book - but what is interesting is that the two authors also run an extremely influential advertising agency. Some of their clients (ironically) include Burger King, Coca-cola, and Domino's Pizza.
From the blurb:
With years of experience manipulating the masses, two of the best tricksters in the industry explain how you as a consumer are being duped, and how you are actually a part of the conspiracy to make you fat...
Which begs the question - who to blame for obesity? Fast-food marketing or irresponsible consumer choices?
The premise of the book is: by using a 9-inch plate at every meal, caloric intake can be decreased by 30-35 percent.
There isn't too much more information around regarding the book - but what is interesting is that the two authors also run an extremely influential advertising agency. Some of their clients (ironically) include Burger King, Coca-cola, and Domino's Pizza.
From the blurb:
With years of experience manipulating the masses, two of the best tricksters in the industry explain how you as a consumer are being duped, and how you are actually a part of the conspiracy to make you fat...
Which begs the question - who to blame for obesity? Fast-food marketing or irresponsible consumer choices?
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